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We, Luckin Coffee, are the pioneer of a technology-driven new retail model that offers coffee and other F&B products of high quality, high affordability and high convenience to our customers.
Our vision is to build a world-class coffee brand and become part of everyone's daily life.
Technology is at the core of our business. Our technology runs across every aspect of our business, from customer engagement and storefront operations to supply chain management. We leverage our ever-evolving big data analytics and AI to analyze the huge volume of data generated from our operations and continuously optimize our systems. Our focus on technology has enabled us to efficiently elevate customer experience and to grow rapidly with uncompromised quality control.
On March 31, 2023, we opened our first two stores in Singapore. Menus at the local stores in Singapore highlight both "Classic Coffees" and "Best Sellers", just like what we do in China. Singapore customers get to enjoy our popular products in China such as Barista Brews, Luckin Black Cup (our SOE Specialty Coffee Series) and Exfreezo, in addition to our best sellers like Coconut Latte, Big Cheese Latte and Orange Americano. Luckin Coffee also has the plan to develop new products uniquely tailored for the Singapore market.